Big data broke their trust.Tiny data will rebuild it.

The Tiny Data Project is a free pledge for school leaders, built on the book Data-Informed, People-Driven.

You don't need the book to start. Just a commitment to change.

Sign the pledge. It's free Read the pledge
--days left --:--:--
50seats with
a founders box
100books, signed
and numbered
1chance to join
the founding group

The biggest data costs the most
and returns the least.

Look at where the money goes, and what it actually returns.

Time & money
we investImpact on
teaching & learning
District & state testsfar from the classroom Benchmark & diagnostic Unit tests Weekly quizzes Tiny daily datawhere the learning happens

Big data doesn't just underperform.
It makes teachers feel judged instead of supported.
Tiny data teaches them to trust again.

The pledge.

The book in six lines. Your signature draws the line on how data gets used in your building.

  1. Culture over tools.I'll check the trust before I roll out the dashboard, or it just sits on a shelf.Chapter 1 · Understanding Data Culture
  2. Cut before you add.I'll kill the reports nobody acts on. A number that changes nothing isn't data, it's clutter.Chapter 2 · From Overload to Clarity
  3. Context before conclusions.I'll ask what the data doesn't show before I act on what it does.Chapter 3 · A Data-Literate School
  4. Tiny data, then a move.The exit ticket beats the dashboard, and every check ends in a decision, not a page of notes.Chapter 4 · Data Literacy in Daily Practice
  5. Systems, not heroes.I'll build what runs on a system, not on the one person who always picks up the slack.Chapter 5 · Systems That Support Data Use
  6. Support over surveillance.Data is backup in my building, never a gotcha. If it feels heavy, I fix the system, not the people.Conclusion · The Human Side of Data
Data-Informed, People-Driven

These six are the spine. Chapters 7 through 11, training, visualization, embedding systems, measuring impact, the future, are the build: the machinery you don't sign, you use.
The pledge holds the spine. The book holds the build.

Make it official: .

press enter to commit

Free gets you curious.
Investing gets you committed.

Join the Project

Your digital badge, a founding number, your spot on the wall, plus an "I signed the pledge" card for your socials. Free

Here

The Launch Crew

Everything above. Sign up to grab the ebook early on Amazon, then leave an honest review. PDF posters for your wall, phone wallpapers, a signed founding certificate, and a shout-out. 99¢*

Vocal

The Tiny Data Kit

Everything above, plus the full toolkit (details below), a signed bookplate mailed to you, and a seat at the live launch Q&A. $35

Invested

Signed & Numbered Only 100 exist

Everything above, plus a signed, numbered paperback shipped by Jessica. Hardcover $70. $55

All in

Only 50 will ever exist

Founding

The Founding Box

A magnetic keepsake box: your signed, numbered hardcover, the enamel founding pin, a handwritten note and certificate, plus a few more surprises tucked in.

$145Reserve my box

Bring It To Your Team

15 to 30 copies, Kit access for all, a live session on your team's real data.

$750–$1,500 talk to Jessica

Bring It To Your District

Bulk copies, a live keynote or PD, a private look at how Symplifyed keeps it running.

$3,000+ talk to Jessica

*Signing up gets you the ebook early, just 99¢ on Amazon before the real launch. Grab it, leave an honest review, and the crew perks are yours. Your pledge locks your founding number.

Signing was the easy part.

Six one-pagers, one for each commitment you signed. The pledge stops being words on a wall and starts changing your next meeting.

The toolkit

Ready to use, not another slideshow.

  • Six do-it-in-a-meeting one-pagers: Culture Over Tools · Cut Before You Add · Context Before Conclusions · Tiny Data, Then a Move · Systems, Not Heroes · Support Over Surveillance
  • The PLC facilitator series and meeting scripts
  • A Data Culture self-assessment to find your starting line
  • The pledge poster, printable for your wall

It all runs
on a book.

Data-Informed, People-Driven is the pledge in full. Every line you signed, with the stories, the systems, and the proof behind it.

By Jessica Lane. Foreword by Dr. Jenni Donohoo, leading researcher on collective teacher efficacy.

Founding members get it first, signed and numbered
Data-Informed, People-Driven, by Jessica Lane

Get in on the ground floor.

Only 100 founding spots will ever exist. Numbers go in the order people sign, and the low ones go first.

You'll be founder #7

Founding members lock a permanent low number, the badge, and a spot on the wall. When it hits 100, the wall seals for good.

6 claimed94 spots opensealed at 100

Sign the pledge.
Add your name
to the wall.

Sign your name, drop your email, you're a founding member. Badge, founding number, a spot on the wall, and your first tools.

Pick your tier

Free to found, or go deeper with the kit, the book, and the box. Support over surveillance. Small, honest data.

Choose your tier & sign

Free to join. Paid tiers check out securely with Stripe.

Jessica Lane

Jessica Lane is a former teacher and school leader, co-founder of Symplifyed, and author of Data-Informed, People-Driven. She builds the small, honest systems this movement runs on.

Foreword by Dr. Jenni Donohoo, leading researcher on collective teacher efficacy.